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3rd Eye Product Solutions

Written by Chris Britton

Updated at July 23rd, 2025

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Table of Contents

Guide Purpose: 3rd Eye Product Solutions Overview Certif-Eye Magnif-Eye Optim-Eyes Puri-Eye Veri-Eye

Guide Purpose:

  • This guide IS designed to:
    • Provide an overview of our 3rd Eye Product Solutions
  • This guide IS NOT designed to:
    • Show how our 3rd Eye products function

3rd Eye Product Solutions Overview

3rd Eye provides a powerful suite of “out-of-the-box” solutions, that passively collect the information needed, without requiring manual operator action. Our incredibly simple-to-use suite of tools provide fleets with the ability to easily meet complex requirements such as: ensuring driver best practices, vehicle and equipment efficiency, fleet management, government policy compliance, and so much more! It’s all part of the industry-changing Connected Collections® digital strategy, helping fleets to make better decisions faster.

Value Overview

  •  Predictive maintenance alerts
  • Passive capturing of your team’s successful service
  • Full 360 video coverage inside and out
  • Intuitive user interface
  • Dynamic reporting and data analysis
  • Customizable data feeds and sharing
  • Continuous video analysis for operations and safety
  • Automated long term data storage and risk mitigation
  • Powerful partner community with integrated solutions

3rd Eye - Digital Product Overview

Certif-Eye

Certif-Eye simplifies information management. Our intelligent system tracks vehicle utilization, ensuring accurate data storage and logging. By capturing critical information from the vehicle messaging network, we translate it into actionable insights for your business, enabling faster and better-informed decisions. 

We extract valuable information such as your vehicle’s location history, fuel consumption, operating hours, and mileage. These details serve various contractual obligations and business processes. By utilizing our solutions, your drivers can concentrate on operating their equipment instead of administrative tasks and bureaucracy. 

Taxation can be a complex matter, particularly when it comes to deciphering the necessary forms for filing IFTA or Excise Tax recovery. It can be even more challenging to find the right business partner for your needs. At 3rd Eye, we aim to ease the burden by providing you with the information needed to help file your IFTA forms. When you collaborate with the right partners, 3rd Eye optimizes your data needs for taxation filing. 

We can provide your road usage information to assist in meeting contractual requirements and achieving success. With Certif-Eye as the tool and 3rd Eye as your partner, success isn’t an option, it’s a guarantee.

Value Overview 

  • Auditable data with customized data storage plans
  • Variable information sharing models for ease of data access
  • Partner recommendations for taxation filing and compliance
  • Near real-time data access for on-demand viewing
  • Optimize operational standards and practices
  • Understand asset utilization and monitoring

3rd Eye - Certif-Eye - General Overview Brochure

3rd Eye - Certif-Eye Road Usage Brochure

3rd Eye - Certif-Eye Excise Tax Brochure

3rd Eye - Certif-Eye IFTA Brochure

Product  Description  Price 
Road Usage Fuel Usage and Odometer Engine Hours Included with any 3rd Eye Product
International Fuel Tax Agreement (IFTA) Fuel used by State  $10
Excise Fuel Tax Recovery  Fuel used by Public vs Private Property  $20

Magnif-Eye

Magnif-Eye utilizes 3rd Eye® digital’s industry-leading camera systems, in conjunction with specialized hardware and technology solutions, specifically designed for monitoring. The robust 3rd Eye solution identifies anomalies in driver behavior and captures video footage. The video footage is uploaded to the cloud along with telematic data to create a specialized Magnif-Eye safety event. 

Magnif-Eye safety events are reviewed by a team of expert specialists who flag best practice criteria, creating reliable coaching materials. Our solution is designed for consistent behavioral coaching in easily consumable amounts! With Magnif-Eye we aim to provide actionable insights rather than overwhelming informational clutter. 

The 3rd Eye digital platform fosters an environment of understanding your drivers and assisting you in guiding them towards improved, safer behavior. Features such as video requests, live streaming, and digestible coaching materials let Magnif-Eye help keep your team on target for a safer, more productive tomorrow.

Value Overview 

  • Best practice safety guidance
  • Proof of driver behavior in case of incidents
  • Historical records of driver performance
  • Consistent and actionable education for driver growth and training
  • Partnership opportunities for reduced insurance premiums
  • Tracking and metrics for driver management

3rd-Eye - Magnif-Eye - General Overview Brochure

3rd Eye - Magnif-Eye- On-Demand Safety Requests Brochure

Product  Description  Price 
Live Streaming On demand real time video and audio on your trucks $15
Driver Education Operator behavior capture for review and development $55
Emergency Video Requests Historical video upon request to investigate incidents Included with Driver Education

Optim-Eyes

The 3rd Eye Optim-Eyes® module is like having a personal doctor for your vehicles. Our intelligent solution constantly monitors millions of data points that are communicated throughout your chassis network. This allows us to listen to your vehicle’s “heartbeat” and understand what it needs to stay healthy. 

Optim-Eyes puts you in control of your vehicle’s needs by allowing you to customize the types and frequency of alerts you receive. By controlling your alerting policy, you can implement new procedures and effectively address key issues. Our prescriptive maintenance options provide recommended best steps to help eliminate alerts in the future and reduce the risk of issues arising. 

Partnering with maintenance solutions allows 3rd Eye to work with you to integrate automated work orders into your downstream processes. This helps you keep your maintenance information in the system you need it in most. At 3rd Eye, we strive to help you easily solve problems driving success. 

With Optim-Eyes on your side, your team can feel more confident and comfortable knowing that we have their back.

Value Overview

  • Minimize spares
  • Reduce operational risks
  • Improve maintenance cycles
  • Keep the customer successful
  • Optimize work order handling and execution
  • Optimize parts and inventory requirements
  • Standardize maintenance operating processes

3rd Eye - Optim-Eyes - General Overview Brochure

3rd Eye - Optim-Eyes - Heil Body Fleet Health Brochure

3rd Eye - Optim-Eyes Chassis Health Brochure

Product  Description  Price 
Fleet Health 3rd Eye system functional monitoring and reporting Included with any 3rd Eye Product
Predictive Chassis Maintenance Early detection of maintenance needs on a truck via J1939 $30
Predictive Body Maintenance Early detection of maintenance needs on a Heil body via Mobile Controller and telemetry signals $20

Puri-Eye

Purif-Eye by 3rd Eye provides an automated solution to remotely identify commercial recycling contamination (and other non-conforming refuse) at the collection point. Using the most reliable automated service verification methods available, Purif-Eye passively captures visual proof of every contaminated service event. 

With the specialized 3rd Eye contamination camera mounted strategically in the hopper of your truck, the contents of each collection are documented and analyzed without any interaction required by the driver. Each instance of commercial contamination is identified and accurately assigned to your customer, complete with video evidence. The user-friendly data can be easily accessed and shared using the 3rd Eye interface or through optional integrated services. 

Partnering with 3rd Eye will allow you to quickly understand the extent of contamination on your commercial routes, and will provide the evidence necessary to educate, warn, and otherwise engage non-compliant customers. Purif-Eye is a complete contamination solution, designed to help ultimately achieve regulatory compliance and long-term efficiency in the disposal and processing of recyclable materials.

Value Overview 

  • Improved Sustainability
  • Optimized Service Quality
  • Identify Customers Who Contaminate
  • Reduced Driver Interaction
  • Fewer Rejected Loads at MRF
  • Improved Compliance

3rd Eye - Purif-Eye - Commercial FEL Brochure

Product  Description  Price 
Commercial Recyclable Contamination Detection Identify black bag and other contaminants in commercial front load recycling collections $80
Residential Recyclable Contamination Detection Identify black bag and other contaminants in residential recycling collections Product Launch Pending
SB1383 CalRecycle compliant automated auditing and record keeping  Product Launch Pending

 

Veri-Eye

Verif-Eye is your operations’ complete package, designed to quickly identify outliers and support your success. Verif-Eye allows you to see what happened in the field and ensure that performed activities align with your plans for the day’s routes. 

Verif-Eye passively identifies customer touch points, automatically triggering and documenting events with time-stamped, geolocated video and photo. Optional service exception events allow operators to call out issues encountered on route, with near real-time alert messages, that can easily be reviewed. 

The added benefit of our integrated services packages allows our system to associate each event to your customers/end users. With an easy-to-use interface you can quickly identify your customers success by understanding exactly what happened and where. The 3rd Eye® digital system is even designed to link in with a tablet that can dynamically provide service data and pull images from the 360-degree peripheral camera system. 

Partnering with 3rd Eye provides access to our expert review team, who examine and analyze passively generated events. Referred to as “Use Cases”, these flagged events help to identify key factors that could drive value to your business! With Verif-Eye at your side we can work with you to identify what you would like us to find in each Use Case to drive the best value. With Verif-Eye, winning isn’t just an option, it’s guaranteed.

Value Overview 

  • Minimize go-back services
  • Improve customer success
  • Optimize operational standards and practices
  • Capture lost revenue opportunities
  • Reduce spare assets 

3rd Eye - Verif-Eye - General Overview Brochure

3rd Eye - Verif-Eye - Commercial Overload Brochure

3rd Eye - Verif-Eye - Commercial Rear Loaders Brochure

3rd Eye - Verif-Eye - Commercial Refuse Brochure

3rd Eye - Verif-Eye - Residential Automated Front Loader Brochure

3rd Eye - Verif-Eye - Residential Automated Side Loader Brochure

3rd Eye - Verif-Eye - Residential Overload

3rd Eye - Verif-Eye - Residential Rear Load

Product  Description  Price 
Positive Service Verification Automated service event detection $35
Integrated Services Customer association and Android tablet to gateway integration $10
Service Bureau Post collection review to identify a range of exceptions Varies per Review Type
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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